Aside from their talents, celebrities use their personal brand to great effects. Find out how you can build your own.
Whether we realise it or not, every one of us has a personal brand. We showcase it through everything that we say and do. In show business, much like any other business, branding is crucial. Without a strong presence, you can hardly expect any kind of success.
Celebrities know this very well. Their personal brand allows them to amass large followings. Whatever they do, people will recognise them, even when they step out of their lane.
This is a skill that every speaker needs to master. If you’ve decided to devote your life to sharing stories with others, you need to learn how to make people listen and follow you.
Luckily, there’s a lot that you can learn by simply taking a look at how celebrities are making this happen. Here are some of the most valuable secrets behind their personal brands:
One of the main flaws of social media is that it allows people to fake their lives. There are way too many people who use it to show off their lavish lifestyle, or whatever lifestyle that they want people to see and believe. And that includes many celebrities.
However, those who don’t present themselves in this fashion often enjoy a much bigger success. This isn’t just about the numbers but also engagement. Being relatable lets you connect with others and make them feel like they truly know you.
The easiest way to achieve this is by simply being yourself. Rather than hiding the bad and mundane parts of your life behind the camera, let people see you for who you are.
Great examples of this are Jessica Simpson and Chris Pratt. They both give their fans a glimpse into their everyday life and aren’t afraid of being themselves. Pratt is a famously comical guy who embraces his silliness and uses it to connect with people.
2. Standing Out
The sole purpose of having a personal brand is to give people something to recognise you by. In a sea of generic ideas, you need to rise above the crowd and consistently send out original messages. Everyone has something that sets them apart, so it all boils down to finding your thing. And if you can’t, the best thing about this is that you can create something about your brand that people haven’t seen before.
If you need an example, look no further than Lady Gaga. From her music to her choice of clothing at red carpet events, everything about her exudes originality. She keeps coming up with new ways of presenting herself in a unique manner. As a result, she’s practically a cultural phenomenon.
You can find examples of this all over the place. However, it’s crucial that you don’t simply copy what celebrities are doing, as this undermines the very concept of standing out. The key here is to be bold and experiment with different things until you find one that suits you the best.
Once you find the one thing that sets you apart, you need to reinforce it as much as possible. Your message needs to be consistent with your brand, and all the variations would still have to fall under it. This can be a bit tricky as you really need to know the point beyond which you lose the sense of your brand.
When it comes to consistency, Oprah and Ellen DeGeneres are as consistent as they come. Both managed to build their empires on a simple yet powerful message. Through encouraging positivity and kindness, they both found their way into the hearts of millions of people across the globe. They may try all kinds of innovative things, but all of them have a strong connection to the core of their brand.
If you fail to send a consistent message, you’ll confuse people about who you really are. Being a jack of all trades won’t get you far in terms of branding, so make sure to stick to what you do best.
4. Branching Out
As contradictory as this may seem after the previous point, you don’t want to keep doing the same thing over and over again. There’s a difference between consistent and boring. Branching out eliminates the latter while still allowing you to send the right message.
Take David Beckham. He started out as a football player, and now he’s pretty much everywhere. He branched out into cosmetics, perfumes, hair styling, and many different fields. Still, he doesn’t go all over the place and manages to keep his personal brand airtight.
When tapping into a field outside of your main one, make sure not to lose touch with your expertise. Even though Beckham branched out to various industries, the first thing about him that comes to people’s minds is still football.
5. Creating Something New
Every brand should offer something of value to the world, or at least its immediate industry. This doesn’t have to be anything ground-breaking, but it needs to have some influence on the way others do things.
The perfect example would be Giselle Bundchen. One of the world’s most famous supermodels secured her spot by not willing to do the same thing as everybody else. Her ‘horse walk’ was all of her own and influenced the way models all over the industry walk the runway.
Of course, it’s far from her only signature. To this day, Bundchen remains the highest-paid supermodel in the world, and she’s well on her way to becoming the first billionaire supermodel. A simple change in the way of walking secured her legacy.
This goes to show that all it takes to create a powerful brand is a level of creativity and innovation. From there, you’d only have to keep reminding people of your brand’s impact through your messages.
6. Making Connections
Celebrities are aware that what they do needs to have meaningful connections so that their brand retains its popularity with time. The same goes for your personal brand.
But connecting with your audience is only one part of the equation. As a speaker, you need to connect with others to help them spread the word about your brand. More often than not, it’s the unlikely connections that can have the biggest impact.
You can’t find a better example that the friendship between Martha Stewart and Snoop Dogg. Coming from completely different worlds, the two formed a pairing that people can’t help falling in love with.
It all started in 2008 when Martha Stewart first invited Snoop Dogg on her show. They clicked instantly and the energy between them left their fans wanting more. This is why they kept working together on different projects and even ended up having their own show. This did wonders for both their brands as it helped them reach a whole new audience.
So, if you need a new way to reach more people, try joining forces with other speakers. Collaborate on various events and projects and you’ll see the impact that this can have on expanding your brand.
7. Avoid Actions that Don’t Feel Like You
When they reach a certain point in their career, some celebrities can turn anything into success. However, this doesn’t mean that they should. They might accept just any a deal that will get them more money and fame, but they’d have to pay for this by losing touch with their brand.
This is why those with a strong sense of their message never do things that are out of brand for them. For example, Taylor Swift famously declined many movie roles because they didn’t feel like her. Similarly, Khloe Kardashian rejected all kinds of deal that could’ve brought her a ton of money because they didn’t fall in line with her brand. She knows that there’s much more to gain from sticking with her brand than from a few deals.
As a speaker, you might get a chance to talk about various topics that don’t match your personal brand. However appealing the reward might seem, it’s best to ignore it if it doesn’t support your message.
Find Your Voice
Every brand has a story. You need to write one that people will know you by wherever you go. Every successful speaker lives his brand, and you need to find a lifestyle that supports yours.
As you can see, there are many things that you can do to make this happen. Of course, once you start, you’ll find out it sounds much easier in theory than in practice. Know that building a powerful brand is always a work in progress, as you need to keep coming up with new ways of getting the word out there.
In addition to showing you how to write and deliver amazing speeches, Speakers Institute can help you with building a compelling personal brand. Here’s what you can do: