{"id":140,"date":"2017-09-29T00:54:30","date_gmt":"2017-09-29T00:54:30","guid":{"rendered":"https:\/\/www.speakersinstitute.com\/mockup\/2017-9-28-how-to-influence-even-the-sceptics-with-these-5-keys-to-storytelling\/"},"modified":"2017-09-29T00:54:30","modified_gmt":"2017-09-29T00:54:30","slug":"2017-9-28-how-to-influence-even-the-sceptics-with-these-5-keys-to-storytelling","status":"publish","type":"post","link":"https:\/\/www.speakersinstitute.com\/online\/2017-9-28-how-to-influence-even-the-sceptics-with-these-5-keys-to-storytelling\/","title":{"rendered":"HOW TO INFLUENCE EVEN THE SCEPTICS WITH THESE 5 KEYS TO STORYTELLING"},"content":{"rendered":"

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Great stories can lead your audience\/clients\/customers to see both themselves and their world in new ways and have a thoughtful reflection. It has a unique power to make a meaningful impact on your audience as they appeal to their emotions, memories and imaginations.<\/p>\n

Here are some insights you\u2019ll need to weave into your approach of delivering your message.<\/p>\n

\u2022 Identify and understand the outcome you are aiming for.<\/p>\n

Your story needs to have a clear outcome for your listeners. It has to have a purpose and make a point. You should always keep in mind the information you want the audience to take away. Understanding the outcome you are aiming for allows you to craft engaging stories based around compelling messages that people want to hear about.<\/p>\n

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\u2022 Give your audience a story that is interesting, meaningful and engaging.<\/p>\n

No matter how significant your message is, you can\u2019t share them to your listeners effectively unless you give them reason to care for what you\u2019ve got to say. You have to get their attention by talking about something they are interested in. Keep them on the edge of their seat to engage their hearts and minds to your story.<\/p>\n

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\u2022 Build tension and anticipation.<\/p>\n

Make your listeners wonder \u2018What will happen next?\u2019; \u2018Will you be all right?\u2019; \u2018Will there be a resolution?\u2019; \u2018Will my own problem be solved?\u2019. To build tension, you can introduce a concept or an incident early on. The concern for the character and curiosity to know the outcome of the story will increase the reader\u2019s anticipation to find out what happens next.<\/p>\n

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\u2022 Connect with each person in the room so they connect with you.<\/p>\n

Offer the listener a chance to see themselves in your story. The more the audience is involved in your story, the more memorable and valuable your message becomes.<\/p>\n

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\u2022 Let the audience step into your story and remember it.<\/p>\n

A good way to convey your message is to trigger a memory and raise a familiar, shared experience. This connects your listener\u2019s lives to the story, thus making the story memorable.<\/p>\n

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If you take into account these five points, you give the listeners the opportunity to change perception and inspire a positive change.<\/p>\n

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If you want to know more about how to share your story powerfully, please see this up-and-coming event which has the giants of speaker training. The voice of Siri Karen Jacobson direct from New York City, Sam Cawthorn’s personal coach and mentor Michael Grinder and #1 Body language expert Allan Pease among others. Check out <\/em>www.speakerstribeconference.com<\/em><\/a> <\/em><\/p>\n

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